In the digital age, the rapid expansion of new media channels is changing the sales channels and sales methods of terminal stores, and local marketing will be the standard for physical stores in the future. Only by opening your mind, embracing change, learning and mastering the dividends of the platform economy for your own use, can you seize the new trend of new media traffic and help rapid development.

In order to more effectively empower the terminal and help everyone better master the skills of Douyin short videos and shooting and editing, on September 9, the Douyin shooting training class hosted by Aozoom Guangdong Regional General Agent was successfully held at Aozoom headquarters (Guangzhou, China). More than 40 Aozoom family members from the region gathered together to participate in the study.

Opening speech Full empowerment

At the beginning of the training, Mr. Wang, the general agent of Aozoom Guangdong Region, came to the stage to give a speech for the opening of the training. Mr. Wang said: This training class is an important measure for Aozoom to further strengthen its new media operation capabilities after launching the new media channel strategy in 2024, and is committed to bringing a rich and practical training to Aozoom family members in Guangdong. Aozoom will continue to help families develop new tracks, seize new traffic, and achieve a comprehensive breakthrough in store performance.

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From 0 to 1 · Practical teaching

The training course is carefully designed and mainly divided into three sections: Douyin shooting theory explanation, short video editing skills, and shooting practice exercises. In the practical exercise, the training instructor personally guided the trainees to shoot and edit short videos, and imparted his experience and knowledge to everyone without reservation, helping everyone to quickly master basic shooting skills and post-production skills, and leading the trainees from 0 to 1 qualitative changes.

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Afterwards, the instructor analyzed and commented on the students’ homework results and existing problems one by one, and put forward suggestions for improvement, further consolidating the effectiveness of the training, helping the trainees to implement what they have learned in their future work, so that everyone can really apply what they have learned!

In addition, the trainees enthusiastically visited the Aozoom factory workshop, learned in detail about a series of product production processes, and gained an in-depth understanding of Aozoom’s cutting-edge achievements and innovative technologies in the field of car lights. During the visit, the main scenes in the workshop were once again carefully guided to shoot, further improving everyone’s Douyin shooting skills.

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Light and shadow lead the way, and the future is promising

So far, the Aozoom Guangdong Douyin shooting training class has been a complete success! The holding of this training class has received great attention and strong support from the company’s leaders, and also demonstrated the company’s active exploration and attempts in the field of new media marketing. In the future, Aozoom will fully integrate brand marketing resources, build an innovative operating model, and help Aozoom family members to develop new tracks and win the terminal battle with a broader vision and deeper layout!

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